Alan Bendrey - In the news

We have now launched our new exciting ammonia-free hair colour the first of its kind for professional hairdressers.

The hair colour market is on a roll: after decades of no major breakthroughs, they all come along at once. L'oreal Professional INOA permanent colour is the latest - and thanks to a revolutionary oil-based formula, colour fade is reduced.

The best thing? It's so nourishing it can restore your hair to its smooth, glossy original state in nine applications. INOA "lifts colour up to three levels, covers grey and has true-to-tone colour results".

There is no odour or any discomforts usually associated with ammonia application, such as a burning, itchy scalp. INOA offers 52 shades that deliver the extact quantity of tone and reflect for a remarkable hair colour result.

Come in for your free Consultation and INOA skin test today!